Daytime TV presenter Holly Willoughby has been attributed the very unwelcome title of the celebrity whose profile is most likely to be used and abused by online scammers. The findings of a Nat West report into online investment fraud in 2021 make grim reading for those concerned about online fraud. Not least because of the ease with which scammers can exploit celebrity profiles to create fake social media posts and defraud their victims.
How Do Online Celebrity Scams Work?
The report details how one victim lost close to half a million pounds in an illegal scheme which started with a Facebook post relating to Willoughby. The false claim was that she and co-presenter Phillip Schofield had made a significant return on a £200 crypto investment. Once the scammers had their victim hooked, they exploited the situation for several months, and several payments later, the losses totalled £370,000.
Why Holly Willoughby?
Deconstructing the headline conclusion of the report, a spokesperson for Nat West offered an insight into the techniques used by fraudsters and why Willoughby’s profile was used so frequently by the crooks. He explained that Willoughby would have been ‘selected’ due to her on-screen reputation for trustworthiness and because her daytime television programme would have an audience of pensioners with spare money to invest.
There is no suggestion that Ms Willoughby or other celebrities are involved in what is turning into a thriving industry for criminals. Nor is it a ‘race’ that anyone would want to participate in, let alone win. But noting the other profiles often used by scammers sheds further light on the situation and possible ways for the public to protect themselves.
One of the other most widely used profiles is ironically the consumer champion Martin Lewis. One fake advert involving Martin Lewis was traced as the catalyst for an unsuspecting victim of crime losing £317,000 to scammers. The illegal use of Lewis’ profile highlights the brazen nature of the schemes, and things will likely get worse before they get better. The highest value fraud in 2021 was 40% greater than in 2020, which explains why criminals are incentivised to pull all the tricks they can to lure in their victims.
The increasingly sophisticated methods used by scammers expertly exploit the cross-over between mainstream and social media channels. It’s a challenge for anyone to navigate the situation safely and to remember the tried and tested ways of spotting fraud that are now more important than ever.
Crowdsourcing information about scam brokers can help others avoid falling into the traps set by disreputable brokers, and you can share your experiences here. If you would like to know more about this particular topic or have been scammed by a fraudulent broker, you can also contact us at [email protected]
- What Does Binance Being Kicked Out of Belgium Mean for Crypto Prices?
- Crypto Traders and Coin Prices Face New Challenge as Binance Gives up its FCA Licence
- Interpol Declares Investment Scams “Serious and Imminent Threat”
- Annual UK Fraud Audit Reveals Scam Hot-Spots
- Former Schwab, Wells Fargo, and Morgan Stanley Advisor is Sentenced to Seven Years
- FX Fraudster On The Run After £70m Ponzi Scheme Collapses
What Does Binance Being Kicked Out of Belgium Mean for Crypto Prices?
Safest Forex Brokers 2023
|Broker||Info||Best In||Customer Satisfaction Score|
|#1||72% of retail CFD accounts lose money. Founded: 2014||Global Forex & CFD Broker||
Best Trading Conditions Visit broker
|#2||Your capital is at risk Founded: 2014||Global Forex Broker||
BEST SPREADS Visit broker
|#3||Your capital is at risk Founded: 2006||Globally regulated broker||
BEST CUSTOMER SUPPORT Visit broker
|#4||82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money. Founded: 2008||Global CFD Provider||
Best Trading App Visit broker
|#5||Between 74-89 % of retail investor accounts lose money when trading CFDs Founded: 2010||Global Forex Broker|
|#6||77% of CFD traders lose Founded: 2007||Global CFD & FX Broker||
ALL-INCLUSIVE TRADING PLATFORM Visit broker
|#7||Your capital is at risk Founded: 2009, 2015 and 2017||Global Forex Broker|
|#8||Your capital is at risk Founded: 2006||CFD and Cryptocurrency Broker||
CFD and Cryptocurrency Visit broker
Forex Fraud Certified Brokers
Stay up to date with the latest Forex scam alerts
Sign up to receive our up-to-date broker reviews, new fraud warnings and special offers direct to your inbox